Snapshot

Integrating With Related Customer Behavior To Boost Revenues and Service

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Goal

Improve sales to businesses of GPS devices supplied by an electrical or electronics products' manufacturer

Problem

Smartphones with GPS software negate the need for people to buy a separate GPS device for their motor vehicles

Sebir

Sales to businesses are boosted through negotiating with major motor vehicle manufacturers to have the company's GPS device embedded in motor vehicles during assembly, promoting the benefits that they are optimized for use when driving, do not require manual handling and are not battery or app dependent More customers inevitably become users of the company's GPS device because it is an integral part of buying, owning and driving a car

Breeding Hint 1

Think about how you might incorporate your product or service within another product or service as a way of preempting competition

Breeding Hint 2

Think how you might tap into some associated behavior of customers outside but adjacent to your immediate marketplace. This could open up a new customer service dimension and boost revenues

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